Last week Distility CEO Axle Davids had the privilege of being the featured guest on
Businesscast, the podcast for entrepreneurs. The BusinessCast Entrepreneurs Podcast is an iTunes-featured podcast developed to help entrepreneurs of small and medium-sized businesses across all industries address their strategic and day-to-day business issues.
Listen to Distility Branding’s own Axle David share his story behind the growth and success of his growing business
.
By Axle Davids, CEO & Brand Technologist, Distility Branding
I hate that I love branding.
Branding is so loveable when it fuses a team's passion with a customer's need. When it separates that team from the pack. When it imbues everything they do with an authentic sense of personality. When it helps good companies and good causes win the day.
But I hate the bad side of branding with a passion! When it is practiced as black-art voodoo or absurdly complex pseudo-science. When it is all fast talk followed by slow-motion. When it it is ruined from the inside by politics, conformists and brandwashers.
(Calm down Axle. Deep breath.)
I'll admit, in my career I have even unwittingly contributed to a scam of two. Now you know my secret shame. One that I hope will be absolved with the release of Brand Scammed! How to Avoid Buying the Wrong Branding Solution. Now companies and causes have a chance at hiring or buying a better brand.
So please help us here at Distility to save your peers, friends, and connections from the brand scammers. Together we can save someone's career. Together we can save a deserving brand from an unfortunate future. Together we can help companies and causes succeed where they would otherwise fail.
Please click below to share this on your social network, or contact us if you want to talk share more about brand scams and branding technologies with your network.
The 2010 Awards of Excellence, recognizing outstanding accomplishments in entrepreneurship, were presented last night at the 2nd Annual TBDC Awards Gala.
From innovation, to community impact, to unyielding perseverance, the Toronto Business Development Centre Awards Gala honours TBDC graduate business owners who embody the 'Essence of Entrepreneurship'.
Distility CEO, Axle Davids was honoured to receive the Excellence in Innovation Award for developing our Distility 1day1brand workflow.
This post is especially for all of you that have helped aXle Branding (Now Distility Branding) over the years.
It is to let you know that big changes are afoot...
> aXle Branding has transformed into a new breed of branding firm - one with a technology twist. Our first patent for a brand development business method and software system is being prepared as you read this.
> MaRS, Toronto's foremost technology center and incubator, invited us into their program. We moved in two months ago.
> We've renamed the company "Distility" because we need a trademark that was unique worldwide.
> We're still working the kinks out of this site (www.distility.com) and you can reach us at 416-413-7777 (lucky sevens!)
If you are reading this, there is a good chance you are a client, friend, partner, member of the team, or one of the many people who were so gracious to be interviewed for our research regarding this transformation. Thank you so much for your support.
Please keep in touch. If you want to be kept in the loop, subscribe to our blog (on the upper left).
All the very best,
- Axle