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The End of aXle

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This post is especially for all of you that have helped aXle Branding (Now Distility Branding) over the years.

It is to let you know that big changes are afoot...

> aXle Branding has transformed into a new breed of branding firm - one with a technology twist. Our first patent for a brand development business method and software system is being prepared as you read this.

> MaRS, Toronto's foremost technology center and incubator, invited us into their program. We moved in two months ago.

> We've renamed the company "Distility" because we need a trademark that was unique worldwide.

> We're still working the kinks out of this site (www.distility.com) and you can reach us at 416-413-7777 (lucky sevens!)

If you are reading this, there is a good chance you are a client, friend, partner, member of the team, or one of the many people who were so gracious to be interviewed for our research regarding this transformation. Thank you so much for your support.

Please keep in touch. If you want to be kept in the loop, subscribe to our blog (on the upper left).

All the very best,

 - Axle

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COMMENTS

Congratulations, Axle! We expect big things from ya! 
-- Frank 

posted @ Wednesday, December 16, 2009 11:09 AM by Frank Rizzo

Thanks for the video update aXle - very exciting news! MaRS is a great place to be based out of, and I look forward to hearing more about Distility.

posted @ Wednesday, December 16, 2009 11:17 AM by Barnaby Marshall

Wow...  
Congratulations on the big move.

posted @ Wednesday, December 16, 2009 11:19 AM by Jocelyn

Great news Axle! You're in some great company with your neighbors at MaRS! Excited to hear more.

posted @ Wednesday, December 16, 2009 11:40 AM by Matthew

Congrats aXle! I too look forward to the Distility party!

posted @ Wednesday, December 16, 2009 12:18 PM by Radio

Congratulations aXLe and only the very best of wishes for your success

posted @ Wednesday, December 16, 2009 12:33 PM by miro

I just have one question - how come you did not jump up and down of excitement to finally unveil your new digs and focus? Congratulations, I'll keep watching what you do. 
Brigitte

posted @ Wednesday, December 16, 2009 12:54 PM by Brigitte Casemyr

Congrats on the new digs and focus!  
Michael

posted @ Wednesday, December 16, 2009 1:20 PM by Michael Millman

Congratulations!

posted @ Wednesday, December 16, 2009 2:10 PM by Laura Johnson

Watch out, world, Disitllity is coming your way!  
 
Good luck and lots of success on the journey! 
 
Sharon Bar-David

posted @ Wednesday, December 16, 2009 2:49 PM by Sharon Bar-David

Mazal Tov Alex. I love the new presentation and growing of your endevor! Blesse you and your fabulous teams that will bring forth novely to many customers to come 
 
Ziona

posted @ Wednesday, December 16, 2009 3:14 PM by ionak Kemelman

I knew you would go far, Axle. Hope your Mars landing will bring new territories to explore! Congrat'

posted @ Wednesday, December 16, 2009 4:07 PM by Martin Lessard

There is something to be said for reaching for the stars -- you land on MaRS. BIG CONGRATS to you aXle! WAHOOT! ox

posted @ Wednesday, December 16, 2009 7:04 PM by Liz Kis

CONGRATS Axle! 
 
I am confident that your new technology platform has the right ingredients for a breakthrough company in the branding space. Await more news of your beta!! 
 
best always 
harish

posted @ Wednesday, December 16, 2009 8:50 PM by Harish Chauhan

Axle, 
 
 
 
Not sure if this was option A or B (based on my message back to you rquesting input on the move) but as I said early on in my message I prefer the downtown space. From your video this looks like it fits your needs and will be great for your customers to experience the distilation process of Distility. I have used this location for several user meetings and seminars and love it. Let the creativity commence. 
 
 
 
Chris

posted @ Thursday, December 17, 2009 10:35 AM by Chris Elicone

Congratulations Axle!

posted @ Thursday, December 17, 2009 2:58 PM by Patrick Thoburn

Congratulations and good luck!!! 
 

posted @ Sunday, December 20, 2009 1:41 AM by The Fonz

Mazal Tov!

posted @ Sunday, December 20, 2009 12:35 PM by Yonatan

Thanks everyone for the well wishes. 
-- Axle

posted @ Tuesday, December 22, 2009 10:32 AM by Axle

Kudos to you, you wonderful, talented man, for - clearly - a brilliant move. May the future be exhilirating. 
Loren

posted @ Tuesday, December 22, 2009 10:57 AM by Loren Anthony

I Like, I Like!!

posted @ Thursday, December 24, 2009 1:09 PM by Jon Selby

Hi Alex, your news has made it to Tasmania, where I am on holidays with Limor, Tom and Ben. All the best for the new venture. I hope to sit down with you and Simi one day in Aus. Regards from the Krieser Family

posted @ Monday, January 11, 2010 12:52 AM by David Krieser

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