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How to Be a Self-Sufficient Brand

In Branding Evaluation by DistilityLeave a Comment

What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house?  Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …

Lumira Ventures. Rebranded.

In Building a Brand by DistilityLeave a Comment

Today, Lumira Ventures is excited to debut its new website at www.lumira.vc, new branding and change of name from Lumira Capital to Lumira Ventures. Over the past 30 years, Lumira has been at the forefront of the healthcare investment industry. Driven by their unique strategy, the team has overseen the …

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How to Fake Brand Authenticity

In Building a Brand by DistilityLeave a Comment

If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into …

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Pragmatic Brand Strategy

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A strategy is knowing where you want to play and how you want to win. A brand strategy is playing in the right customer’s mind, and winning with a brand promise, personality and position that are compelling, credible and competitive. At Distility, we are pragmatists.  We are passionate in our …