COMMENTS
"Branding is a difficult subject. Axle has added clarity to it."
- Al Ries, co-author of the landmark books Positioning and the 22 Immutable Laws of Branding
"Brand Scammed! is a great road map to getting what you need as well as what you need to know next time you are in a brand building situation. I've read it twice already!"
- Saul Colt, the Mayor of Twitter
“For many business owners and managers, branding can seem like a black art. Axle does a beautiful job of demystifying the field and of helping you identify what and who you need. Do not spend a penny on branding until you read this paper.”
- Warren Coughlin, #1 Business Coach, ActionCoach Canada
"Distility's e-book offers an insightful, eye-opening and humorous look at the pitfalls of branding so companies can make smarter and better decisions. Written in a user-friendly way, the e-book explains the current branding landscape without preaching or pointing fingers. It's the kind of book anyone interested in branding should read."
- Mark Evans, Mesh Organizer, Digital & Social Media Strategist
"Brand Scammed simplifies the complex process of working with so-called ‘branding experts’ and lays out a clear path to help you tap into the best talent in the branding space."
- Jonathan Block-Verk, CEO, PromaxBDA
A great read. Very informative and helpful. A valuable resource.
"Brand Scammed is a great primer for anyone undertaking a branding project. Arm yourself and be a smarter consumer of branding services."
-- Mike Volpe, VP Marketing at HubSpot
Axle has created one of the most exciting examples of meta-branding with BRAND SCAMMED. It demonstrates his brand powerfully. And proves that his firm has what it takes to deliver for others.
-- Roy Blumenthal, Visual Facilitator: The Easel Empire
I was really impressed with this e-book. People have a difficult time understanding how all-encompassing branding really is, and they don't know what questions to ask to get the services they need. It's a great tool for anyone creating or revitalizing a brand.
I can see (and would recommend) Brand Managers marching in their next agency meeting with this book under their arm. This e-book is a valuable empowerment tool/how-to guide for anyone in the Branding business.
In a fake world where the market demands real world deliverables, it's a must that brand evangelists understand brand methodology and how to implement brands internally and externally.
Read this...today. This is a powerful e-book for all brand managers.
Before you spend a single dollar on B2B branding services, spend an hour reading this book first. It contains the knowledge, framework and tools you need to succeed.
- Nolin LeChasseur, Founding Partner at BrainRider
In this book, Axle has created something that can empower the reader while not overloading them.
More importantly, this book teaches you to ask questions that can help you avoid the problems that have sunk many great brand concepts.
Well written and well worth the time to read it.
I especially appreciate Axle's advice to avoid any so-called brand experts who use terms you don't understand. There is a precise language of branding, and we would all be better off if it were used more often with fewer "proprietary" terms.
Brands are much more than a pretty logo. They are the soul of a business, the unwritten promise that keeps delivering value to people.
Axle does a good job to show that, in a fun, quick format that takes minutes to read. Good job!