What's the difference between brand and message?
Your brand promise, personality and position are long term investments, meant to endure for many years. Your messaging must be agile, supporting your brand through a value proposition that you keep as fresh as your customers and competition allow.
Since it starts by examining your current value proposition, Distility 1day1brand gives you a head start on your messaging. That gets your new message to market that much faster.
Distility Messaging Includes
- Key customer pains
- Top emotional benefits
- Top functional benefits
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Key feature buckets
- Key feature list
- Brand ladder: The laddering of features to functional benefits, to emotional benefits
- Expanded positioning statement: Where you set the standard, are superior, the same or inferior to the competition
- Sample 600 word messaging statement
Need help putting your message to work as website copy? Sales deck? Or other key customer touchpoints? Your team can follow your messaging, or work with one of our top-notch copywriters.
Important reminder: As with all our solutions, Distility Messaging requires you and your team to go through our
Distility 1day1brand.