A unique approach to brand building
A successful brand identity requires deep exploration, dialogue and decision around the brand's promise, position and personality. At the same time, there needs to be a high level of team commitment to the most relevant, compelling, and competitive brand promise, position, and personality. Distility’s unique approach to brand building ensures your team carries out this critical in-depth brand exploration and builds a solid, unanimous commitment to your brand identity.
Our brand building approach is founded on:
Expert facilitation - Our expert brand facilitators will help your team scrutinize every nook and cranny of your brand to create a collective tastebud of deep branding ideas. Every branding exercise is designed to be highly collaborative and democratic, eliminating the effects of groupthink. With their years of brand definition experience, our facilitators will guide your team to the right brand and steer you away from brand definition missteps.
An innovative workflow - Our workflow encourages even the quietest, most hesitant left-brained members of your team to exercise their creative right brain and unleash their best ideas. At the same time, our workflow is designed to manage an overflow of ideas. Bottom line: we help you achieve collective brand commitment by keeping brainstorms focused and on track to arrive at brand consensus within a single day.
Verbal and visual tools - Socrates said "The soul never thinks without a picture." Not one to argue with wise philosophers, Distility’s facilitators use a database of evocative images to help your team discover and truly understand your ideas. Often times, these visuals also inspire design work further down the line.